“Zero knowledge proofs” or “zero knowledge protocols” are certainly well known concepts to cryptographers and security experts.

At Clipperz we use the expression “zero-knowledge web application” to mean a special web app that follows the four principles above. Nothing more, nothing less. I don’t think it could be misleading.

However, “zero knowledge web application” is not the name of the company, nor the name of a product/service. Therefore if anybody comes up with a better alternative, we are ready to change label.

Thanks, Marco