Paolo is certainly the most known Italian blogger, besides being a successful entrepreneur. He’s has a good international reputation and a strong network of relations. Recently he wrote an article about Web 2.0 in Nova24, the new technological supplement of the most important economic newspaper in Italy: Il Sole 24 Ore.

This reminded me of how the Italian blogosphere reacted enthusiastically to Nova24 launch. This supplement gives lots of visibility to blogs: Luca De Biase, the Executive Editor, is a journalist but also a quite popular blogger, in their first issue they published articles from David Weinberger and two italian blogger, Paolo and Beppe.

But the Italian blogosphere was too kind not to mention few details: Nova24 is not available online, not even a summary or excerpts. It’s a pure paper product. The whole newspaper “Il Sole 24 Ore” has always had a troubled relationship with the web: it recently discontinued the online edition that was previously available only to subscribers of the paper edition. Now it offers just a selection of articles from the newspaper and the related news agency. It sells more than 400 thousands copies daily, it’s backed by the Confindustria the powerful employers’ association. but the people running it just don’t get the Web. They didn’t with Web 1.0, maybe they now have a chance to jump directly on the Web 2.0 wagon …

It is certainly a good sign that a mainstream media interacts with bloggers, but “Il Sole 24 Ore” badly needs to develop a more sound and consistent policy about its online presence and the integration of reader-generated content.