Fred Wilson is thinking aloud about the information landscape and how it will be affected by RSS feeds. A very thought-provoking piece.

I’d be interested in talking to any entrepreneurs who have interesting ideas how to profit from this new world of feed ubiquity we are going to have soon.

Clipperz is not yet a fully developed enterprise, and we are not looking for investors, but here is my 5 cent.

If I were Mark Fletcher, the Bloglines CEO, I would quickly move to a very different “sales” proposition, away from presenting his web based aggregator (my favorite) as a tool to keep up with the overwhelming volumes of news, posts, comments.

Bloglines and all the others aggregators are already a failure from this point of view. Both the web based and the software clients. Soon after their advent, the heavy users understood that a feedroll with 50/100/200 items was not the solution to the problem of being promptly updated about the appearance of new interesting conversations. Aggregators are still a very good tool for parents and non-geek friends, i.e. for people interested in reading few blogs, a couple of national newspapers and a local gazette. But if you really need to know what is going on in your professional field, aggregators are a very little help.

Those people with more complex needs are already moving to PubSub, IceRocket and Feedster to save their queries and subscribe to the related RSS feeds. Easier than subscribe to hundreds of sources, but risky since they can never be sure that their queries could track down all the news items they are interested in.

But I would love to use an aggregator for the latest deposits on my bank account, my to-do lists, new book acquisitions from the local public library, my nephew grades during the latest semester, …

I’m afraid Mark Fletcher will not listen to my advice, and for very good reasons: a) Bloglines will surely try to exploit the Ask Jeeves search technologies aiming to become the blog search engine against Technorati, b) Microsoft/MSN can play this game much better.

Microsoft, thanks, to the RSS integration in Longhorn/Vista, will surely try to occupy this space …